At the heart of our viewpoint is the fact that we are always dealing with mothers, sons, daughters, fathers, friends…never customers. It is the starting point of every creative process that we undertake at View Point. Every mother wants happiness, protection, and care for her child. Every child is curious, loves fun and adventure…all the time. These thousands of emotions become the bedrock of our creative strategy. This way, everything that we do for any brand, becomes more purposeful and focused. This, in turn, makes the people sit up, take notice, and act in a way that brings the desired change. Our brands have loved us for that one difference in viewpoint.